AI tools that do real work for Australian businesses, plus AI-accelerated websites that ship in days, not months. Built for quick ROI, supported long after launch.
Upgraded builds AI tools for Australian businesses, and the websites they live behind. Custom-coded, honestly priced, supported long after launch. Software that earns its keep, then keeps earning.
What we ship
TradeGuard
After-hours phone cover for trades. Catches missed calls, books jobs, pays back week one.
Imprint
Branded ebook pipeline. Configure once, publish in seconds month after month, in your bespoke voice.
Custom AI tools
The manual process you keep paying staff to run. We turn it into software you own.
Custom websites
Fast, custom-coded sites that rank and convert. The foundation our AI tools sit on.
How we work
Live in days
AI tools shipped in days. Websites in weeks. Not quarters.
Code you own
Custom-built. No page builders, no platform lock-in.
Built to earn
Every tool is built to pay back what it cost. The math has to work before we ship.
Gold Coast studio
Working with businesses across Australia.
The Upgraded story
Upgraded is run by Nathan Graham, a self-taught developer who's been building websites on the side since he was 15. The day job, for nearly two decades, was the other side of the desk: strategic sales, executive leadership, and scaling startup businesses from a single employee into companies turning over tens of millions a year.
Most SMB websites are built by people who've never sat in the operator's chair. Ours was built by someone who has.
About UpgradedWho we work with
Every business is different. But the four groups below are where we do our sharpest work, whether the answer is an AI tool, an AI-accelerated website, or a custom build that sits between.
Plumbers, sparkies, builders, landscapers, cleaners. Service businesses that live and die by local search and the speed of a quote. We build AI software that catches what slips through (missed calls, late follow-ups, manual booking chaos) and the AI-accelerated website that funnels new work in.
Best for
Local business owners who need software that covers them when they cannot be at the phone, and a site that feeds it leads.
Financial planners, accountants, lawyers, consultants. Service businesses drowning in document workflows: Statements of Advice, compliance reports, client briefs, tax filings, engagement letters. AI software handles the repetitive drafting and intake, freeing the billable hours for the actual advice.
Best for
Advisors whose unbillable hours are eaten by document production they cannot charge for.
Founders building a brand in wellness, fashion, food, creative, or ecommerce. Brand-led businesses where AI can multiply your content output, automate the busywork, and free the team for the work that actually needs a human.
Best for
Product and brand businesses that want software scaling their output, not headcount scaling their cost base.
Startups and scale-ups past the scrappy stage. AI software that replaces the next hire, custom AI tools when the off-the-shelf option does not fit, and websites that scale with the business as you grow.
Best for
Teams who would rather invest in software that compounds than headcount that does not.
Outside these four? Send us a note anyway. If we're not the right fit, we'll say so and point you somewhere that is.
Work with usThe Upgraded approach
Most studios sell websites that sit there. We ship AI software that works for your business while you sleep. Calls answered. Content published. Quotes sent. Bookings made. Hours back. Revenue captured. The AI tools are the staff that keep the front door open after you have clocked off.
And when the front door itself needs building, we ship AI-accelerated websites in days, not months. Custom-coded, fast, supported long after launch. Same studio, same founder behind both, same engineering discipline. AI tools and the websites they live behind, built by one operator who has scaled businesses on the other side of the desk for two decades.
Live now
Each one solves an operational pain we kept seeing across Australian SMBs. Both are live and running inside real businesses today. More on the way.
Job booked. Sarah Mitchell, leaking tap, water shutoff already done.
Tuesday 2pm at Burleigh Heads.
Estimated $180 plus parts.
This week
23 calls answered
Booked
18
Quoted
5
Forwarded
2
All 23 recorded and transcribed.
Live transcript
For tradies
24/7
Always-on cover
An AI receptionist that books jobs while you're on the tools. Every call answered, every quote captured, every customer booked. Built for Australian tradies who want the next missed call to be the last.
Document pipeline
90 seconds
Per branded document
A custom document pipeline configured to your brand. Trained on your voice from real transcripts, rendered in your visual identity, self-proofing before it lands. Ebooks, compliance docs, SOPs, and client briefs. Reads like you wrote it, not like an AI.
Why Upgraded
We do not bolt AI onto existing tools. We design and ship full software products: AI receptionists, content engines, custom workflow agents. Software that does work for your business, not software with an AI badge stuck on it.
Every tool we ship is engineered to recover its cost in the first month, often the first week. If the math does not work before we start, we say so. If it does, we ship fast and tune in production.
Most studios hand over the keys and disappear. We stay. AI tools are run by us by default; websites get the Ongoing Partnership option. The relationship does not end at handover. That is when it starts.
Process
Our process is not complicated. Five steps, clear communication, no surprises. Same shape for every build, scaled to suit the tier.
01
We listen deeply and define a strategy aligned with your goals.
02
We design clean, intuitive experiences you review and refine with us.
03
We engineer fast, custom-built software with performance and reliability built in.
04
We test thoroughly and launch smoothly, ready to perform from day one.
05
We monitor, optimise, and evolve your software as your business grows.
Recent work
We measure work the same way our clients do: traffic earned, leads booked, hours saved. Below are recent sites we've shipped, with the numbers and wins behind each one.
Wellness Built May 2026
Girl Gut needed a custom ebook generator to scale content production and a website to replace Wix, which was slow, restrictive, and limiting what the business could actually build.
“It supports the way I do business, not the other way around.”
Roofing Built March 2026
Roof Werx needed an entirely new website as a crucial part of a rebrand, with the goal of driving leads through an optimised workflow and broadening the reach of the business.
“Nathan made it clear that SEO wasn't an afterthought, it was baked into every decision, from site structure and page speed to keyword targeting and metadata.”
Podcasting Built February 2026
Gut Girl Podcast needed a custom website built to a tight deadline that combined technical excellence with distinctive visual design reflecting the founder's brand.
“He put together everything I needed and wanted with ease, efficiency, and in the tight timeline I needed it. I'm very grateful for his technical help and visual design input on every aspect of my website.”
Testimonials
Three quotes from three different kinds of business. Same reason in each.
I hired Nathan at Upgraded Co to build a brand new website for Roof Werx from the ground up, and the results have been outstanding. From day one, Nathan made it clear that SEO wasn't an afterthought, it was baked into every decision, from site structure and page speed to keyword targeting and metadata. The finished site looks sharp, loads fast, and is already performing well in local searches. Nathan was communicative throughout the entire process, explained every step in plain language, and delivered exactly what he promised on time. If you're a contractor or trade business looking for a website that actually generates leads, I can't recommend Nathan and Upgraded Co enough.
Thomas Sorensen
Owner, Roof Werx
I needed two custom solutions: a system to generate branded ebooks at scale, and a website to replace a restrictive platform. Upgraded delivered both. The ebook generator freed me from weeks of design overhead; now I generate polished ebooks in 90 seconds. The website replaced Wix's constraints with something genuinely beautiful and functional. What impressed me most is Nathan's approach: he starts by understanding what you actually need, not what's easiest to build, then delivers products you genuinely rely on and trust.
Ashleigh Bott
Founder, Girl Gut
Nate has been a godsend. He put together everything I needed and wanted for my website with ease, efficiency, and in the tight timeline I needed it. I am very grateful for his help on a technical level and also his visual design input on many aspects of my website. Highly highly recommend.
Georgia-May Parker
Founder, Gut Girl Podcast
Where we are
We run Upgraded out of Palm Beach on the Gold Coast. Most of our clients are within a three-hour drive, from Brisbane down through the Northern Rivers. The rest are scattered across Sydney, Melbourne, and the regional centres we build dedicated pages for. We've run projects from Byron to Perth without a single on-site meeting. The work travels fine.
Start here
Book a 30-minute discovery call. No pitch, no slide deck, no commitment. If we're the right fit for your AI tool project, your website, or both, we'll tell you. If we're not, we'll say that too.
